Soft-World Group (智冠集團) 2024.08 Operational Report
Company Overview
- Company Name: Soft-World Group (智冠集團)
- Stock Code: 5478.TW
- Core Business: Internet services, diversified layout.
- Slogan: 智冠集團一站式服務 (Soft-World Group One-Stop Service), 省時省力、暢行全球·一站到底 (Save time and effort, travel globally, one-stop solution).
Business Segments
The Soft-World Group's internet business landscape is diversified, centered around 智冠科技 (Soft-World Technology), with investments from 智龍創投基金 (Soft-Dragon Venture Capital Fund), and organized into three main business groups:
- 數位遊戲事業群 (Digital Game Business Group)
- Focus: 通路 (Channels), IP授權 (IP Licensing), 研發 (R&D), 營運 (Operations).
- Key Activities: 遊戲通路行銷 (Game Channel Marketing), 遊戲自製研發 (Game In-house R&D), 遊戲代理營運 (Game Agency Operations).
- Associated Companies:
- 中華網龍 (Chinese Gamer International Corp.)
- 大宇資訊 (Softstar Entertainment Inc.)
- 智樂堂網路 (Zealot Digital International Co., Ltd.)
- 宇峻奧汀科技股份有限公司 (UserJoy Technology Co., Ltd.)
- 弘煜科技 (FunYours Technology Co., Ltd.)
- 遊戲新幹線 (Gameflier)
- 智凡迪 (Gamefirst)
- TOOMee淘米 (Taomee)
- 網路行銷事業群 (Online Marketing Business Group)
- Focus: 廣告投放 (Ad Placement), 行銷顧問 (Marketing Consulting), 數位平台 (Digital Platform).
- Key Activities: 網路行銷媒體 (Online Marketing Media).
- Associated Companies:
- EFUN 一帆數位科技 (EFUN Digital Technology)
- READ 智酷媒體股份有限公司 (REVITALIZE ADVERTISING DIMENSION)
- 金融科技事業群 (FinTech Business Group)
- Focus: 支付 (Payment), 金流 (Cash Flow), 加值 (Value-added), 整合 (Integration).
- Key Activities: 電商/金融支付應用 (E-commerce/Financial Payment Applications), 網路新創投資 (Online Startup Investment).
- Associated Companies:
- 藍新科技 (Neweb Technologies Co., Ltd.)
- ezPay簡單付 (ezPay)
- Wecan (威資金融)
- 群心網路 (CS Service)
- KuoBrothers
- 智雲科技 (Soft-Cloud Technology)
- Key Activities: 雲端資訊服務 (Cloud Information Services).
Financial Highlights
Revenue Share by Business Segment
| Segment | 2022 Revenue Share | 2023 Revenue Share | 2024 H1 Revenue Share |
|---|---|---|---|
| 遊戲通路經銷 (Game Channel Distribution) | 50% | 50% | 47% |
| 遊戲研發運營 (Game R&D Operations) | 14% | 15% | 13% |
| 遊戲代理營運 (Game Agency Operations) | 6% | 5% | 7% |
| 廣告行銷事業群 (Advertising & Marketing) | 5% | 5% | 7% |
| 金融科技事業群 (FinTech) | 19% | 21% | 21% |
| 其他 (雲端.遊戲美術等) (Others) | 6% | 4% | 3% |
Consolidated Revenue
- 2022年合併營收 (Consolidated Revenue 2022): NTD 60.98億 (6.098 billion)
- 2023年合併營收 (Consolidated Revenue 2023): NTD 62.49億 (6.249 billion)
- 2024年上半年合併營收 (Consolidated Revenue 2024 H1): NTD 33.77億 (3.377 billion)
Recent Performance and Results
2024 H1 Consolidated Income Statement (Unit: NTD Thousand)
| Item | 2024 Q2 | % | 2024 Q1 | % | 2024 H1 | % | 2023 H1 | % | YoY% |
|---|---|---|---|---|---|---|---|---|---|
| 營業收入 (Operating Revenue) | 1,652,470 | 100 | 1,724,632 | 100 | 3,377,102 | 100 | 3,259,970 | 100 | 4% |
| 營業成本 (Operating Costs) | 727,312 | 44 | 784,612 | 45 | 1,511,924 | 45 | 1,558,444 | 48 | -3% |
| 營業毛利 (Gross Operating Profit) | 925,158 | 56 | 940,020 | 55 | 1,865,178 | 55 | 1,701,526 | 52 | 10% |
| 營業費用 (Operating Expenses) | 631,840 | 38 | 596,957 | 35 | 1,228,797 | 36 | 1,129,662 | 34 | 9% |
| 營業利益 (Operating Income) | 293,318 | 18 | 343,063 | 20 | 636,381 | 19 | 571,864 | 18 | 11% |
| 業外收入及支出 (Non-operating Income/Expenses) | 187,112 | 11 | 46,076 | 3 | 233,188 | 7 | 75,589 | 2 | 308% |
| 稅前淨利(損) (Profit (Loss) Before Tax) | 480,430 | 29 | 389,139 | 23 | 869,569 | 26 | 647,453 | 20 | 34% |
| 本期淨利(損) (Net Profit (Loss) for the Period) | 422,675 | 26 | 302,910 | 18 | 725,585 | 21 | 509,630 | 16 | 42% |
| 淨利(損)歸屬於母公司業主 (Net Profit (Loss) Attributable to Owners of the Parent) | 393,995 | 24 | 256,072 | 15 | 650,067 | 19 | 477,339 | 15 | 36% |
| EPS | 2.64 | - | 1.83 | - | 4.50 | - | 3.94 | - | - |
Future Outlook and Guidance
2024 Product Launch Plan
- 上半年 (H1):
- 《吞食天地2:誕生Reborn》STEAM版 (Tale of the Warlords 2: Reborn STEAM version)
- 《吞食天地 多元宇宙》區塊鏈玩法手遊 (Tale of the Warlords Multiverse Blockchain Mobile Game)
- 《飄流幻境M》STEAM版 (Wonderland Online M STEAM version)
- 下半年 (H2):
- 《中華英雄Online一代宗師》 (Chinese Hero Online: Grandmaster Edition)
Strategic Initiatives and Plans
Company Strategic Planning
- IP授權 (IP Licensing):
- 多元化合作 (Diversified cooperation).
- IP重推再造 (IP re-promotion and recreation).
- 延續IP生命週期長尾綜效 (Extend IP lifecycle long-tail synergy).
- 遊戲深耕 (Deep Cultivation in Gaming):
- 持續拓展新市場 (Continuously expand into new markets).
- 導入AI製程降低製作成本 (Introduce AI processes to reduce production costs).
- 並增加遊戲豐富度 (And increase game richness).
Key Charts, Graphs, and Data Points
Taiwan Digital Advertising Market Size (Unit: NTD 100 million)
- 2018: 389.66億
- 2019: 458.41億
- 2020: 482.56億
- 2021: 544.28億
- 2022: 589.59億
- 2023: 610.46億
2023 Taiwan Digital Ad Placement TOP 5 Industries
| Rank | Industry | Digital Ad Share | Investment Amount (NTD 100M) | Annual Growth Rate |
|---|---|---|---|---|
| 1 | 電子商務、網路原生品牌 (E-commerce, Online Native Brands) | 16.1% | 98.2 | 8.4% |
| 2 | 遊戲產業、應用程式 (Gaming Industry, Applications) | 12.0% | 73.3 | -10.8% |
| 3 | 財務金融保險 (Financial Insurance) | 9.4% | 57.4 | 4.1% |
| 4 | 美容美妝產品服務 (Beauty & Cosmetics Products & Services) | 9.0% | 54.9 | 15.9% |
| 5 | 快速消費品、日常生活用品 (FMCG, Daily Necessities) | 7.7% | 47.9 | -4.5% |
Products, Services & Technology
Digital Game Business Group
- MyCard (Game Channel Distribution):
- Highest market share in Taiwan, Hong Kong, Macau (60%).
- Over 7 million player members.
- Over 2,400 game entertainment products.
- Cooperating with 600 manufacturers.
- Over 50,000 domestic and international outlets.
- Integrated marketing services: Interactive Video Ad Platform, Online & Offline Marketing Promotion (Interactive Entertainment City, e-PLAY), Exhibition Design & Event Management (Gravity Event Design), Online Marketing Placement (EFUN, READ), Mobile Bonus Platform (加倍MyCard), Print & Video Multimedia.
- Game R&D (中華網龍, etc.):
- Focus on in-house game development and IP creation.
- AI Game Applications:
- NPC AI dialogue function, free conversation with NPCs, adventure scenario simulation.
- Already applied in multiple Chinese Gamer games.
- AI art production, character actions, styles, backgrounds, anthropomorphic voiceovers, animation, and video generation.
- Game Agency Operations (遊戲新幹線, 智凡迪):
- Gameflier (遊戲新幹線):
- 20 years of professional game operation and integrated marketing experience.
- Agency for over 120 online, web, mobile, H5, and other diverse game types.
- Set a record of 350,000 concurrent online players in Taiwan for "Ragnarok Online."
- Accumulated over 10 million game members in Taiwan, Hong Kong, and Macau.
- Localized operations, continuously introducing diverse game content.
- Operates classic online games like TLBB, Perfect World, Nobunaga's Ambition Online.
- Operates mobile games like Pure White Chord.
- Provides Southeast Asia operation services and innovative digital marketing experience.
- Gamefirst (智凡迪):
- Provides international-level game operation and marketing services.
- Multi-language Customer Service Team: Over 10 years of experience, proficient in Chinese, English, Korean, Thai. Cooperates with major global game publishers.
- Game Operations Integration Services:
- Game Marketing/Community Management: Integrated marketing in Taiwan, Hong Kong, Macau. Cooperated with multiple Korean mobile games (ArcheAge, Legend of Edda, LUNA MOBILE, Three Kingdoms BLADE: Reborn). Provides overseas marketing and player services, including marketing promotion, player community, and local customer service in Southeast Asia for "ArcheAge: War."
- Esports Events/Live Streaming Planning: Partnered with over 20 popular PC/mobile/console games (PUBG, Uma Musume Pretty Derby, Hearthstone, Overwatch, Tale of the Warlords M, League of Legends: Wild Rift) for diverse event types. Manages MCL (MYCARD CYBERCAFE LEAGUE).
- Gameflier (遊戲新幹線):
- Art Development (智樂堂美術開發中心):
- 100-person art team with over 20 years of experience.
- Services: 2D/3D characters, 2D/3D environments, character animation & FX production, GUI interface production.
- Participated in numerous famous game titles across mobile, online, and single-player platforms (e.g., Pili Legend, Blade Dragon Legend, True Gu Long Heroes, Flame Dragon Knights).
- Collaborates with major Korean, Japanese, Taiwanese, and Chinese game publishers for in-depth art cooperation.
Online Marketing Business Group
- BIG DATA All-Round Digital Advertising Marketing:
- Professional Service Team: Ad Placement Consulting, Art Multimedia Design, Big Data Research Center, Ad Technology Platform.
- Provides complete media solutions with optimal ad technology and marketing solutions, focusing on Southeast Asian market expansion.
- Four Service Modules:
- Global Media: Advanced technology and placement strategies for international media.
- Owned Media & Tool (AdHero): Exclusive AI technology + powerful DMP data for instant ad performance improvement.
- Vertical Media: Diverse media resources + audience profiling for optimal channel placement.
- KOL & Community: Collaborates with influencers and discussion forums (PTT, Dcard) for optimal marketing strategies.
- Digital Advertising Platform "AdHero":
- Developed by EFUN Digital, continuously expanding with latest technology and optimization tools.
- Vast data library from years of placement experience.
- Four Core Applications: Video Structure AI Analysis, Designated Brand Material Tracking, Sentiment Analysis, Material Data Advanced Search, Ad Account Perspective Analysis.
- Capabilities: Data Science (US$ 100M Ads Delivered), Creative Analysis (100,000+ Images & Videos), Information Security (Google Cloud Security & Privacy Standards), AI Technology (1,000,000+ Ad Campaigns).
- AI Technology Applications:
- Transforms original character illustrations into Q-version stickers.
- Generates character actions, styles, backgrounds, anthropomorphic voiceovers, animations, and videos.
- Creates realistic Coser images and short videos (e.g., EFUN NEWS AI Tech Anchor).
- Digital Marketing Solutions for Enterprises:
- Gaming: Increases game downloads by 60% through integrated media, word-of-mouth, and influencer marketing. Utilizes localized materials, AI tech, and big data analysis.
- Real Estate: Increases customer visits by 30% through robot-driven performance pushes, real-time data adjustments, exposure-based ads, and keyword ads.
- Financial: Increases account openings by 20% through digital media strategies, print/video ad material production, and KOL collaborations.
FinTech Business Group
- Neweb FinTech Group (藍新金融科技集團):
- Parent Company: Third-party payment provider, offering NewebPay diversified collection and payment cash flow platform.
- Services: Online credit card payment, physical credit card payment, convenience store collection, ATM/Web ATM, various mobile wallets, international Big 3 Pay (Alipay, WeChat), TWQR (supports all e-payments).
- Logistics Services: Convenience store to store delivery, convenience store bulk warehousing, home delivery (coming soon).
- Store Value-added Services: ezPay e-invoice, travel industry e-receipt, online donations, smart vending machine (coming soon).
- Partners: Well-known Taiwanese e-commerce, crowdfunding, and live streaming platforms (Life Market, Pinecone Shopping, Pinkoi, Zeczec, WaBay, Lang LIVE). Also partners with tier-1 video streaming, domestic retail chains, multinational beauty, consumer electronics, pet, and luxury brands.
- ezPay (ezPay簡單付):
- Subsidiary: Specialized e-payment institution.
- Focus: Cross-border payments (WeChat & Alipay), card machine integration, e-payment stored value accounts.
- ezAIO Simple Pay (ezAIO簡單收):
- Physical card machine diversified payment solution for single small stores and large brand chains.
- Supports chip, magnetic stripe, contactless, mobile, and QR code payments.
- Comprehensive support for VISA, Mastercard, JCB, UnionPay, EasyCard, IPASS, TWQR (launching end of September), Google Pay, Samsung Pay, ezPay, Pi Pay, LINE Pay, E.SUN Wallet, Alipay, WeChat Pay.
- Integrated cash flow transaction management system: direct connection to bank credit card gateways, diversified transaction accounting, terminal device management.
- "Super Store" concept: integrates diverse payment collection with value-added functions like ticketing (issuance, verification, QR code entry), membership points (establishment, issuance, verification), ride-hailing services (designated driver, taxi), security systems (emergency call button), and other integrations (e-invoices, POS systems, delivery platforms).
- ezPay Simple Pay (ezPay簡單付):
- Local/cross-border online and offline mobile payment and lifestyle bill payment.
- Dedicated e-payment institution, deeply integrated all-scenario support.
- Services: Collection (diversified tools), Withdrawal (convenient, flexible fund utilization), Payment (fast, secure checkout), Transfer (member accounts, cross-institution transfers), Stored Value (top-up anytime, uninterrupted shopping).