CHLITINA (4137) 2026Q2 法說會簡報
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Company Overview
Company Name: CHLITINA 麗豐集團 (CHLITINA Group Limited), 麗豐股份有限公司 Event: 2026年Q2法人說明會 Date: 2026.10.30 Slogan: 聚焦门店经营 双核驱动增长 品质引领未来 (FOCUS ON STORE OPERATION AND GROWTH)
Development History: Nearly 40 Years of History Accumulation Highlights Brand Value
CHLITINA | 克麗緹娜
The company deeply cultivates the beauty and skincare industry, is a professional skincare expert for nearly 40 years, has long cultivated female consumers, and holds the number one market share in China's beauty chain market. Asiabrand, a global authoritative brand value survey agency, announced in 2025 that Chlitina's brand value reached人民幣68.88億元.
- 1989: 品牌創立 (Brand Establishment)
- 創辦人陳武剛博士研發把胺基酸用於美容保養產品,在臺灣正式創立「克麗緹娜」產品 (Founder Dr. Chen Wu-Kang developed amino acid-based beauty and skincare products, officially establishing "Chlitina" products in Taiwan).
- 1997: 大陸發展 (Expansion into Mainland China)
- 陳碧華董事長將產品、加盟店模式引入中國 (Chairperson Chen Bi-Hua introduced products and franchise model to China).
- 99年上海開設旗艦店 (Opened flagship store in Shanghai in 1999).
- 2001-2003: 生產基地&培訓中心建設 (Production Base & Training Center Construction)
- 上海松江工業區建置工廠及加盟培訓中心 (Established factory and franchise training center in Shanghai Songjiang Industrial Zone).
- 榮獲中國馳名商標 (Awarded China Famous Brand).
- 2013: 回台上市 (Listed back in Taiwan)
- 以「麗豐-KY」4137 在臺灣證交所上市 (Listed as "Chlitina-KY" 4137 on the Taiwan Stock Exchange).
- 2017-2024: 子品牌孵化/數位行銷啟動 (Sub-brand Incubation/Digital Marketing Launch)
- 成立醫美品牌-雅樸麗德 (Established medical aesthetics brand - UPLÍDER).
- 成立美妝品牌-RnD璦緹 (Established beauty brand - RnD).
- 成立電商品牌-HOME SPA (Established e-commerce brand - HOME SPA).
- 搭建公域&私域電商管道 (Built public and private domain e-commerce channels).
- 2025-2026: AI & ESG加速發展 (AI & ESG Accelerated Development)
- 數字化建設 (Digitalization Construction).
- 趙承佑董事長接班 (Chairman Zhao Cheng-You took over).
- 碳盤查範疇1.2.3完成 (Carbon inventory Scope 1, 2, 3 completed).
- 永續報告書 & 碳盤查範疇1.2查證 (Sustainability Report & Carbon Inventory Scope 1, 2 verification).
- 輕型店加盟模式落地 (Lite store franchise model launched).
Company Overview: China's Largest Beauty and Health Industry Group
Positioning (定位):
- 美容連鎖加盟 (Beauty Chain Franchise)
- 電商+新零售 (E-commerce + New Retail)
- 醫療美容+全科健康 (Medical Aesthetics + Holistic Health)
- 培訓學校 (Training School)
- 供應鏈中心 (Supply Chain Center)
Scale (規模):
- 3,976 家連鎖店 (Franchise stores)
- 5 家直營店 (Directly operated stores)
- 175萬+ 平臺會員 (Platform members)
- 2 家醫美診所 (Medical aesthetics clinics)
- 7 家抗衰中心 (Anti-aging centers)
- 2 大核心校區 (Core campuses)
- 29 個分公司培訓基地 (Branch company training bases)
- 培訓100萬+ 人次 (Training person-times)
- 年產能 2000萬+ 件 (Annual production capacity)
- 成品合格率 100% (Finished product qualification rate)
Member Count (會員數):
- 終端活躍VIP會員數 100萬+ 人 (Active VIP members)
- 觸達用戶 2000萬+ (Users reached)
- 消費客戶 近萬人 (Consuming customers)
數據截止2026/09/30 (Data as of 2026/09/30)
Financial Highlights
2026年1-9月自結營收 (2026 Jan-Sep Unaudited Revenue)
- CHLITINA 大陸 (Mainland China): 26.65億 同比+7%
- 台灣 (Taiwan): 1.11億 同比+7%
- 電商 (E-commerce): 9,920萬 同比+31%
- 醫美 (Medical Aesthetics): 1.12億 同比+18%
歷年財務數據 (Historical Financial Data)
單位:新台幣百萬元 (Unit: NTD Million)
| 項目 | 2024 | 2025 | 2026Q2 | 2026Q2 YoY |
|---|---|---|---|---|
| 營業收入 | 4,066.6 | 3,878.2 | 1,901.4 | +9% |
| 營業毛利 | 3,371.5 | 3,183.6 | 1,518 | +7% |
| 營業利益 | 752.1 | 737.5 | 281.4 | +16% |
| 稅前淨利 | 745.1 | 845 | 443.1 | +20% |
| 稅後淨利 | 472.7 | 588 | 241 | -11% |
核心財務亮點 (Core Financial Highlights):
- 中國地區營收占比約為96% (Revenue from China accounts for approx. 96%).
- 美容連鎖事業體營收占比約為93% (Revenue from beauty chain business segment accounts for approx. 93%).
- 營業毛利穩定維持80%以上 (Gross profit margin consistently maintained above 80%).
- 管理/研發費用、銷售費用占比22%、43% (Management/R&D expenses, sales expenses account for 22%, 43% respectively).
歷年財務比率 (Historical Financial Ratios)
各項財務比率均處於適宜水準內 (All financial ratios are within appropriate levels)
| 項目 | 2023 | 2024 | 2025 | 2026Q2 |
|---|---|---|---|---|
| 負債占資產比率 | 42.2% | 37.7% | 44.6% | 50.7% |
| 流動比率 | 187 | 298.4 | 186.2 | 163.9 |
| 資產報酬率(年化) | 11.31 | 4.39 | 6.67 | 5.99 |
| 權益報酬率(年化) | 20.98 | 7.48 | 11.82 | 11.08 |
股利政策 (Dividend Policy)
單位:新台幣元 (Unit: NTD)
| 項目 | 2023 | 2024 | 2025 |
|---|---|---|---|
| 股利發放率 | 77.67% | 172.12% | 140.25% |
| EPS | 13.03 | 5.81 | 7.13 |
| 股利 | 10.12 | 10 | 10 |
| 殖利率 | 6.81% | 8.23% | 9.05% |
註:以2026/7/2收盤價110.5元計算 (Note: Calculated based on the closing price of NTD 110.5 on 2026/7/2)
Additional Data
財務資料:近三年簡明合併綜合損益表 (Financial Data: Simplified Consolidated Income Statement for the Past Three Years)
| 項目 | 2023 (RMB) | 2023 (NTD) | 2024 (RMB) | 2024 (NTD) | 2025 (RMB) | 2025 (NTD) | 2026Q2 (RMB) | 2026Q2 (NTD) |
|---|---|---|---|---|---|---|---|---|
| 營業收入 | 1,032,202 | 4,534,771 | 912,671 | 4,066,587 | 895,917 | 3,878,155 | 412,626 | 1,901,422 |
| 營業成本 | -170,285 | -748,113 | -156,009 | -695,128 | -160,465 | -694,605 | -83,198 | -383,385 |
| 毛利 | 861,917 | 3,786,658 | 756,662 | 3,371,459 | 735,452 | 3,183,550 | 329,428 | 1,518,037 |
| 毛利率 | 84% | 83% | 82% | 80% | ||||
| 推銷費用 | -417,531 | -1,834,334 | -404,666 | -1,803,068 | -372,161 | -1,610,974 | -176,776 | -814,601 |
| 管理研究費用 | -171,724 | -754,435 | -183,210 | -816,327 | -192,925 | -835,114 | -91,595 | -422,079 |
| 營業利益 | 272,662 | 1,197,889 | 168,786 | 752,064 | 170,366 | 737,462 | 61,057 | 281,357 |
| 業外收支 | 56,342 | 247,528 | -1,569 | -6,990 | 24,836 | 107,508 | 35,096 | 161,726 |
| 稅前淨利 | 329,004 | 1,445,417 | 167,217 | 745,074 | 195,202 | 844,970 | 96,153 | 443,083 |
| 所得稅 | -93,748 | -411,863 | -61,135 | -272,399 | -59,364 | -256,969 | -43,848 | -202,056 |
| 稅後淨利 | 235,256 | 1,033,554 | 106,082 | 472,675 | 135,838 | 588,001 | 52,305 | 241,027 |
| 每股盈餘 (元) | 2.97 | 13.03 | 1.30 | 5.81 | 1.65 | 7.13 | 0.63 | 2.92 |
| 現金股利 (次年度發放) | 現金股利新台幣10.12元 | 現金股利新台幣10元 | 現金股利新台幣10元 |
財務資料:近三年簡明合併資產負債表 (Financial Data: Simplified Consolidated Balance Sheet for the Past Three Years)
單位:新台幣 (Unit: NTD)
| 項目 | 2023 | % | 2024 | % | 2025 | % | 2026Q2 | % |
|---|---|---|---|---|---|---|---|---|
| 資產合計 | 8,905,010 | 100% | 8,893,169 | 100% | 9,523,912 | 100% | 10,007,362 | 100% |
| 現金及約當現金 | 4,626,234 | 52% | 3,356,574 | 38% | 3,750,352 | 39% | 3,290,968 | 33% |
| 按攤銷後成本衡量之金融資產-流動 | 1,163,535 | 13% | 2,145,195 | 24% | 2,151,700 | 23% | 2,937,741 | 29% |
| 應收帳款淨額 | 4,153 | 0% | 3,984 | 0% | 4,788 | 0% | 5,225 | 0% |
| 存貨淨額 | 388,179 | 4% | 463,052 | 5% | 399,933 | 4% | 416,214 | 5% |
| 權益法長期投資 | 267,084 | 3% | 261,641 | 3% | 219,886 | 2% | 310,539 | 3% |
| 不動產、廠房及設備淨額 | 1,139,762 | 13% | 1,657,693 | 18% | 1,707,266 | 18% | 1,738,217 | 17% |
| 使用權資產 | 350,249 | 4% | 299,247 | 3% | 409,060 | 4% | 400,831 | 4% |
| 其他項目 (資產) | 965,814 | 11% | 705,783 | 8% | 880,927 | 9% | 907,627 | 9% |
| 負債合計 | 3,756,221 | 42% | 3,349,212 | 38% | 4,247,102 | 45% | 5,071,377 | 51% |
| 銀行借款 | 1,980,472 | 22% | 705,554 | 8% | 1,172,795 | 12% | 777,067 | 8% |
| 應付帳款 | 86,950 | 1% | 75,064 | 1% | 79,063 | 1% | 72,734 | 0% |
| 其他應付款 | 423,966 | 5% | 330,920 | 4% | 328,960 | 4% | 1,113,063 | 11% |
| 應付公司債 | - | 1,035,203 | 12% | - | - | |||
| 租賃負債 | 357,401 | 4% | 310,433 | 3% | 422,800 | 4% | 405,882 | 4% |
| 其他項目 (負債) | 907,432 | 10% | 892,038 | 11% | 2,243,484 | 24% | 2,702,631 | 28% |
| 權益合計 | 5,148,789 | 58% | 5,543,957 | 62% | 5,276,810 | 55% | 4,935,985 | 49% |
| 股本 | 794,924 | 9% | 824,924 | 9% | 824,924 | 9% | 824,924 | 8% |
| 資本公積/法定公積/特別公積 | 2,729,281 | 31% | 3,333,680 | 37% | 2,917,622 | 31% | 2,716,557 | 27% |
| 未分配盈餘 | 2,265,122 | 25% | 1,808,626 | 20% | 2,006,412 | 21% | 1,621,118 | 16% |
| 其他項目 (權益) | -640,538 | -7% | -423,273 | -5% | -472,148 | -6% | -226,614 | -2% |
財務資料:近三年簡明合併現金流量表 (Financial Data: Simplified Consolidated Cash Flow Statement for the Past Three Years)
| 項目 | 2023 (RMB) | 2023 (NTD) | 2024 (RMB) | 2024 (NTD) | 2025 (RMB) | 2025 (NTD) | 2026Q2 (RMB) | 2026Q2 (NTD) |
|---|---|---|---|---|---|---|---|---|
| 營業活動之現金淨流量 | 279,967 | 1,230,096 | 128,949 | 574,539 | 179,217 | 775,777 | 40,075 | 184,717 |
| 投資活動之現金淨流量 | -311,532 | -1,369,496 | -287,084 | -1,275,043 | -35,581 | -155,491 | -147,067 | -677,697 |
| -取得或處分按攤銷後成本衡量之金融資產 | -268,901 | -1,181,362 | -210,151 | -936,370 | 471 | 2,039 | -147,803 | -681,091 |
| -取得或處分不動產、廠房及設備 | -56,570 | -248,740 | -110,304 | -486,361 | -50,587 | -220,448 | -6,679 | -30,776 |
| -其他項目 (投資) | 13,939 | 60,606 | 33,371 | 147,688 | 14,535 | 62,918 | 7,415 | 34,170 |
| 籌資活動之現金淨流量 | -173,421 | -750,679 | -182,591 | -796,409 | -46,095 | -164,004 | -21,337 | -95,281 |
| -發放現金股利 | -129,135 | -556,446 | -188,116 | -834,670 | -198,777 | -824,923 | - | - |
| -其他項目 (籌資) | -44,286 | -194,233 | 5,525 | 38,261 | 152,682 | 660,919 | -21,337 | -95,281 |
Business Segments
集團旗下五大事業體 (Five Major Business Segments under the Group)
- CHLITINA 克麗緹娜 (Beauty Chain Franchise)
- CHLITINA HOME SPA (E-commerce + New Retail)
- UPLÍDER 雅樸麗德 (Medical Aesthetics + Holistic Health)
- GÉRMES INSTITUTE 哲美 (Training School)
- INS WEISHUO (供應鏈中心 - Supply Chain Center)
克麗緹娜連鎖加盟店 業務模式 (Chlitina Franchise Store Business Model)
核心營收源於加盟店持續進貨的產品銷售,確保營收的穩定性與持續性 (Core revenue comes from continuous product purchases by franchise stores, ensuring stable and sustainable revenue)
克麗緹娜 (Chlitina) receives:
- 加盟金收入及銷售收入 (Franchise fee income and sales income)
- 線上銷售平台代運營收入 (Online sales platform operation income)
- 最低進貨額要求 (Minimum purchase amount requirement)
- 標準店面招牌要求 (Standard storefront signage requirement)
加盟店 (Franchise Store) investment:
- 投資約CNY70萬~100萬 (Investment of approx. CNY 700,000 - 1,000,000)
- 負擔租金、人事、經營等 (Covers rent, personnel, operations, etc.)
- 約2~3年可收回投資 (Investment can be recovered in approx. 2-3 years)
克麗緹娜連鎖加盟店 競爭優勢 (Chlitina Franchise Store Competitive Advantages)
四大核心競爭壁壘,構建領先行業的護城河 (Four Core Competitive Barriers, Building an Industry-Leading Moat)
- 成熟商業模式&卓越商品 (Mature Business Model & Excellent Products)
- 近40年行業積累,驗證可複製的成功模式 (Nearly 40 years of industry experience, proven replicable success model).
- 自建供應鏈,產品品質穩定可控 (Self-built supply chain, stable and controllable product quality).
- 持續領先的產品力,屢獲國際獎項肯定 (Continuously leading product strength, repeatedly recognized with international awards).
- 標準化盈利模式 (Standardized Profit Model)
- 標準化店面運營手冊,複製成功經驗 (Standardized store operation manual, replicable successful experience).
- 完整培訓體系,門店經營有保障 (Complete training system, guaranteed store operations).
- 約2~3年投資回收期,盈利模型清晰 (Approx. 2-3 year investment payback period, clear profit model).
- 財務結構穩健 (Sound Financial Structure)
- 上市公司治理結構,營運透明規範 (Listed company governance structure, transparent and standardized operations).
- 現金流穩健,抗風險能力強 (Stable cash flow, strong risk resistance).
- 產品週期長,毛利及獲利穩定 (Long product lifecycle, stable gross profit and profitability).
- 五位一體融合 (Five-in-One Integration)
- 生活美容 + 醫療美容 + 全科健康 (Living Beauty + Medical Aesthetics + Holistic Health).
- 線上線下融合,全管道觸達用戶 (Online and offline integration, full channel user reach).
- 會員體系打通,數字化賦能門店 (Member system integration, digital empowerment of stores).
克麗緹娜連鎖加盟店_中國地區分布 (Chlitina Franchise Store_China Regional Distribution)
深耕中國市場近40年,加盟門店覆蓋全中國 (Deeply cultivated in the Chinese market for nearly 40 years, franchise stores cover all of China)
- 中國總門店數 (Total stores in China): 3,729 家加盟店 (Franchise stores)
- 覆蓋大陸省份 (Covered provinces in mainland China): 34 個省市自治區 (Provinces, municipalities, autonomous regions)
- 覆蓋大陸城市 (Covered cities in mainland China): 380+ 個主要城市 (Major cities)
中國加盟店年資 (Franchise Store Age in China):
- 1年內 (Within 1 year): 3%
- 1~3年 (1-3 years): 7%
- 3~5年 (3-5 years): 13%
- 5~10年 (5-10 years): 44%
- 10年以上 (Over 10 years): 33%
數據截止2026/09/30 (Data as of 2026/09/30)
克麗緹娜連鎖加盟店_輕型店 (Chlitina Franchise Store_Lite Store)
市場調查顯示 (Market Survey Shows): 人民幣10-30萬元是個人投資的絕對主流區間,占比超半數。該區間門檻適中、風險可控,既能覆蓋基礎加盟費與初期運營成本,又不至於因投入過高而承擔不可控的風險,是穩健型投資者的首選。 (RMB 100,000-300,000 is the absolute mainstream investment range for individuals, accounting for over half. This range has moderate entry barriers, controllable risks, covers basic franchise fees and initial operating costs, and avoids uncontrollable risks due to excessive investment, making it the preferred choice for stable investors.)
輕型店與標準店比較 (Lite Store vs. Standard Store Comparison):
| 項目 | 標準店 (Standard Store) | 輕型店 (Lite Store) |
|---|---|---|
| 面積 | 200 m² | 100 m² |
| 服務類別 | 面部、身體、美妝 | 面部、美妝 |
| 加盟預估啟動金 | RMB 45-100 萬元 | RMB 24–53 萬元 |
兼顧運營成本與空間舒適度,打造「小而精」的中高端體驗場域 (Balancing operating costs and spatial comfort, creating a "small but exquisite" mid-to-high-end experience space)
電商+新零售業務 (E-commerce + New Retail Business)
CHLITINA HOME SPA
- 公域累計粉絲數 (Public Domain Accumulated Followers): 106萬
- 銷售渠道 (Sales Channels):
- 貨架電商 (Shelf E-commerce): 天貓 (Tmall), 京東 (JD.com)
- 興趣電商 (Interest E-commerce): 小紅書 (Xiaohongshu), 抖音 (Douyin)
- 銷售形式 (Sales Model): 自營+分銷 (Self-operated + Distribution)
內容創新 雙端增長 (Content Innovation & Dual-End Growth):
- 品牌端: 場景化內容 (Brand End: Scenario-based Content)
- 公眾號、小紅書等管道持續輸出場景化內容,強化品牌理念,建立用戶信任。 (Official accounts, Xiaohongshu, and other channels continuously output scenario-based content, strengthening brand philosophy and building user trust.)
- 分銷端:經銷商直播賦能 (Distribution End: Empowering Distributors with Live Streaming)
- 統一輸出直播貼片、主圖及話術模板,降低開播門檻,拉升專場人氣,擴大新用戶觸達。 (Unified output of live streaming overlays, main images, and script templates, lowering the threshold for live streaming, boosting session popularity, and expanding new user reach.)
經銷商專場直播亮點 (Distributor Live Streaming Highlights):
- 平均在線101人,最高在線突破1003人 (Average 101 concurrent viewers, peak over 1003 concurrent viewers).
- 首購率/觸達新用戶: 78.08% (First-time purchase rate/new user reach).
大健康業務_一站式定制健康美學 (Big Health Business_One-stop Customized Health Aesthetics)
UP LÍDER 雅樸麗德 生美為先導、醫美為核心、健康為根基 (Living beauty as the guide, medical aesthetics as the core, health as the foundation)
- 醫美煥新 (Medical Aesthetics Rejuvenation)
- 藝術美學 × 醫療專業 (Artistic aesthetics x Medical professionalism)
- 美容皮膚科 (Dermatology): 注射微整、電波拉提 (Injectable micro-aesthetics, radiofrequency lifting)
- 美容外科 (Cosmetic Surgery): 手術、吸脂、美胸 (Surgery, liposuction, breast augmentation)
- 量身打造.由內而外綻放自信 (Tailor-made. Radiate confidence from inside out)
- 全科抗衰 (Holistic Anti-aging)
- 被動治療 -> 主動健康 (Passive treatment -> Active health)
- 代謝調理 (Metabolic regulation)
- 荷爾蒙平衡 (Hormone balance)
- 慢性病管理 (Chronic disease management)
- 締造可持續的終身健康價值 (Create sustainable lifelong health value)
UP LÍDER 雅樸麗德 精準醫療 美麗管家 (UP LÍDER Chlitina Precise Medicine Beauty Butler)
- 整體打造力 (Overall Creation Capability): 360°打造專屬年輕化 (360° customized rejuvenation)
- 美麗全面力 (Comprehensive Beauty Capability): 生美、醫美、大健康全面抗衰 (Living beauty, medical aesthetics, holistic health for comprehensive anti-aging)
- 顏值雕塑力 (Facial Sculpting Capability): 個性化整體顏值專家團 (Personalized overall facial aesthetics expert team)
- 健康護航力 (Health Escort Capability): 生物細胞療法 (Bio-cellular therapy), 權威抗衰專家教授團隊 (Authoritative anti-aging expert and professor team)
- 科技研發力 (Technology R&D Capability): 尖端前沿科技 (Cutting-edge technology), 國際醫療體驗 (International medical experience)
Products & Technologies
產品力 (Product Power)
產品覆蓋全膚質,成分溫和有效 (Products cover all skin types, gentle and effective ingredients)
- “全膚質適用”及“針對性解決問題(如敏感肌、油性肌膚等)”相結合 (Combines "suitable for all skin types" and "addresses specific problems (e.g., sensitive skin, oily skin)")
- 系列產品: 晶鑽光透系列 (Crystal Diamond Radiance Series), 御顏粹泌系列 (Royal Radiance Series), 五大金剛 (Five Great Vajras)
產品線豐富 (Rich Product Line)
- 膏霜水乳+身體護理+彩妝全覆蓋 (Full coverage of creams, lotions, body care, and makeup)
- 產品類別: 身體芳香 (Body Fragrance), 口腔護理 (Oral Care), 防曬 (Sunscreen)
產品技術引領潮流 (Product technology leading the trend)
- 全球首次將弱酸性運用於洗面乳,倡導溫和洗護,引領潮流 (First in the world to apply weak acidity to facial cleansers, advocating gentle cleansing and care, leading the trend).
- 6大原液系列,高濃度護膚成分提供密集修護,1:1調和實現加乘作用 (6 major essence series, high-concentration skincare ingredients provide intensive repair, 1:1 blending achieves synergistic effect).
- 搭配儀器,深入肌底,突破保養停滯期 (Paired with instruments, penetrates deep into the skin, breaks through skincare plateaus).
- 代表產品/技術: E.P.O潔顏霜 (E.P.O Cleansing Cream), 專業沙龍植萃肌能系列 (Professional Salon Botanical Essence Series), 花精部落AI機器人 (Flower Essence Tribe AI Robot).
研發技術獲得多項專利 (R&D technology obtains multiple patents)
- 近5年開發成功的技術及產品近100項 (Nearly 100 successful technologies and products developed in the past 5 years).
- 累積取得5項發明專利、27項新型專利 (Accumulated 5 invention patents, 27 utility model patents).
- 2025年獲得中國高新技術企業資格 (Obtained China High-tech Enterprise qualification in 2025).
取得多項ISO認證、品質嚴格管控 (Obtained multiple ISO certifications, strict quality control)
- 堅守ISO22716與GMPC標準 (Adheres to ISO22716 and GMPC standards).
- 擁有ISO9001 (質量)、ISO14001(環境)、ISO45001(職業健康安全)體系認證 (Holds ISO9001 (Quality), ISO14001 (Environmental), ISO45001 (Occupational Health and Safety) system certifications).
- 多年榮獲中國品質檢驗協會頒發權威認證 (Repeatedly awarded authoritative certifications by China Quality Inspection Association over the years).
產品力:每年推出多款重磅新品 (Product Power: Multiple Major New Products Launched Annually)
口服美容新賽道,具備強勁的增長潛力,每年穩定成長約8.5% (New track for oral beauty, with strong growth potential, stable annual growth of approx. 8.5%)
- 內補 (Internal Supplement):
- 早抗黑 靚白方雙艙飲 (Early Anti-Dark Spot Brightening Dual-Chamber Drink)
- 晚抗老 333白樺膠原飲 (Late Anti-Aging 333 Birch Collagen Drink)
- 外養 (External Care):
- Face面部 酶力拋光套組 (Face Enzyme Polishing Set)
- Body身體 琉光美肌系列 (Body Luminous Beauty Series)
靶向機能飲品 × 拋光護膚療程 由內而外,全身煥亮升級 (Targeted functional beverages x Polishing skincare treatments, full body radiance upgrade from inside out)
Clients & Markets
克麗緹娜連鎖加盟店_中國地區分布 (Chlitina Franchise Store_China Regional Distribution)
深耕中國市場近40年,加盟門店覆蓋全中國 (Deeply cultivated in the Chinese market for nearly 40 years, franchise stores cover all of China)
- 中國總門店數 (Total stores in China): 3,729 家加盟店 (Franchise stores)
- 覆蓋大陸省份 (Covered provinces in mainland China): 34 個省市自治區 (Provinces, municipalities, autonomous regions)
- 覆蓋大陸城市 (Covered cities in mainland China): 380+ 個主要城市 (Major cities)
ESG / Sustainability
ESG的貫徹與執行 (ESG Implementation and Execution)
- 2023:
- 首本永續報告書 (First Sustainability Report)
- 3示範點碳盤查 範疇一&二 (3 demonstration sites carbon inventory Scope 1 & 2)
- 2024:
- 全集團碳盤查 範疇一&二 (Group-wide carbon inventory Scope 1 & 2)
- 2025:
- 全集團碳盤查 範疇一.二.三 (Group-wide carbon inventory Scope 1, 2, 3)
- 範疇一&二查證 (Scope 1 & 2 verification)
2025年永續報告書獲得 BEST ISO 認證,為兩岸三地(臺灣、大陸、香港、澳門)首例取得AA1000AS驗證的美容連鎖加盟企業 (2025 Sustainability Report received BEST ISO certification, becoming the first beauty chain franchise enterprise in Greater China (Taiwan, Mainland China, Hong Kong, Macau) to obtain AA1000AS verification) 註:經在www.accountability.org網站Health Care類別上查詢 (Note: Verified on www.accountability.org under Health Care category)
Outlook & Strategy
戰略發展與業務模式 (Strategic Development & Business Model)
全管道覆蓋,全生命週期產品&服務,打造最具潛力的全球大健康產業集團 (Full channel coverage, full lifecycle products & services, creating the most potential global big health industry group) 生美為先導、醫美為核心、健康為根基 (Living beauty as the guide, medical aesthetics as the core, health as the foundation)
CHLITINA 克麗緹娜 生活美容 (Living Beauty)
- 功效護膚 (Efficacy Skincare)
- 彩妝防曬 (Makeup & Sunscreen)
- 頭皮養護 (Scalp Care)
- 身體護理 (Body Care)
- 口腔護理 (Oral Care)
CHLITINA HOME SPA 電商+新零售 (E-commerce + New Retail)
- 高效護膚 (High-efficiency Skincare)
- 精油養膚 (Essential Oil Skincare)
- 術後修復 (Post-procedure Repair)
UP LÍDER 醫療美容 (Medical Aesthetics)
- 美鼻打造 (Nose Enhancement)
- 重煥明眸 (Eye Rejuvenation)
- 顏值雕塑 (Facial Sculpting)
- 基因檢測 (Genetic Testing)
UP LÍDER 全科健康 (Holistic Health)
- 元氣抗衰 (Vitality Anti-aging)
- 預防醫學 (Preventive Medicine)
- 再生醫學 (Regenerative Medicine)
- 慢病管理 (Chronic Disease Management)
戰略投資 合作共贏 (Strategic Investment & Cooperation)
- GBC 普生 (Gavaral Corporellon)
- U-NEURON 永立榮生醫羊水幹細胞專家 (Yongli Rong Bio-medical Amniotic Fluid Stem Cell Expert)
- ENHANCE BIOMEDICAL HOLDING COMPANY
- ONWARD THERAPEUTICS
CRM會員管理體系 (CRM Member Management System)
- 協同增效 (Synergistic Efficiency)
- 廣覆蓋/強產品/高信任 (Broad Coverage/Strong Products/High Trust)
- 全管道/全觸點/全鏈路/全場景 (Full Channel/Full Touchpoint/Full Link/Full Scenario)
營運策略重點 (Operational Strategy Focus)
- 店數增加: 優化加盟政策、增加輕型店加盟方案 (Increase store count: Optimize franchise policies, increase lite store franchise options).
- 店均提升: 線上線下聯動引流、線上平台代運營、二代AI智能機器人推出、美容師技術鑑定、優化產品組合與療程設計、門店盈利模型輸出 (Increase average store performance: Online and offline synergy for customer acquisition, online platform operation, launch of second-generation AI intelligent robots, beautician skill assessment, optimized product portfolio and treatment design, store profit model output).
- 品類拓展: 每年推出新品、研發技術維持前沿 (Expand product categories: Launch new products annually, maintain cutting-edge R&D technology).
克麗緹娜連鎖加盟店 線上線下雙軌運行 (Chlitina Franchise Store Online and Offline Dual-Track Operation)
雙核驅動 (Dual-Core Driven)
傳統經營 (Traditional Operations)
- 店內環境 (In-store environment)
- 產品療程 (Product treatments)
- 專業技術 (Professional skills)
- 服務體驗 (Service experience)
- 行銷活動 (Marketing activities)
- 門店分類與管理 (Store classification and management)
- 美容師持證服務 (Certified beautician services)
- 專業能力培訓 (Professional capability training)
- 服務標準化考核 (Service standardization assessment)
數位化經營 (Digital Operations)
- 線上雙平台 (公域/私域OTO) (Online dual platforms (public/private OTO))
- 團購 (Group buying)
- 直播 (Live streaming)
- 雲店 (Cloud store)
- 店務通 (Store management system)
- AI測膚 (AI skin analysis)
- 企業微信 (Enterprise WeChat)
- 線上平台代運營 (Online platform operation)
- AI智能機器人 (AI intelligent robot)
多維度賦能銷售事業 (Multi-dimensional Empowerment Sales Business)
- 數字化 (Digitalization)
- 品牌力 (Brand Power)
- 產品力 (Product Power)
數字化:結構化梳理七大核心知識模型 (Digitalization: Structured Organization of Seven Core Knowledge Models)
- 皮膚診斷知識 (Skin Diagnosis Knowledge): 37年積累的面部皮膚問題圖譜、診斷判別邏輯與護理方案映射關係。 (37 years of accumulated facial skin problem atlas, diagnostic logic, and treatment plan mapping relationships.)
- 護膚服務流程 (Skincare Service Process): 標準SOP、手法參數、服務時長、器械操作規範。 (Standard SOP, technique parameters, service duration, equipment operation specifications.)
- 產品配方體系 (Product Formulation System): 胺基酸系列核心配方參數、產品功效數據、成分配方邏輯。 (Amino acid series core formulation parameters, product efficacy data, ingredient formulation logic.)
- 經營與管理 (Operations and Management): 單店盈利模型、選址評估體系、人效坪效基準、加盟商賦能SOP。 (Single-store profit model, site selection evaluation system, per-person/per-square-meter efficiency benchmarks, franchisee empowerment SOP.)
- 培養體系 (Training System): 美容師技能評估標準、晉升路徑、培訓課程內容庫。 (Beautician skill evaluation standards, promotion paths, training course content library.)
- 客戶洞察體系 (Customer Insight System): 客戶分層模型、生命週期管理路徑、複購激勵機制設計方法論。 (Customer segmentation model, lifecycle management paths, repurchase incentive mechanism design methodology.)
- 合規與風控 (Compliance and Risk Control): 產品安全標準、服務質量管理體系、加盟運營風控機制。 (Product safety standards, service quality management system, franchise operation risk control mechanism.)
克麗緹娜AI賦能門店 (Chlitina AI Empowered Stores)
全域數據 × 大模型 × 行業知識 構建專屬AI能力中台 (Athena) (All-domain data x Large models x Industry knowledge Building a dedicated AI capability platform (Athena))
門店賦能・B端 (Store Empowerment・B-end)
- AI門店助手 (AI Store Assistant): AI經營洞察 (AI operational insights), AI智能教練 (AI intelligent coach), AI智能營銷 (AI intelligent marketing)
- 店務通升級 (Store Operations Upgrade): AI經營駕駛艙 (AI operational cockpit), 智能預約/排班 (Intelligent appointment/scheduling), 库存管理 (Inventory management)
- 美容師培訓 (Beautician Training): AI陪練場景 (AI practice scenarios), 美容師知識提升 (Beautician knowledge enhancement)
服務升級・C端 (Service Upgrade・C-end)
- AI小娜 (AI Xiaona): 全渠道AI智能響應 (Omnichannel AI intelligent response), 一對一專屬美肌顧問 (One-on-one dedicated beauty consultant)
- 智能測膚儀 (Intelligent Skin Analyzer): AI專業診斷 (AI professional diagnosis), 報告分析 (Report analysis), 專屬方案推薦 (Exclusive solution recommendation)
- SCRM私域 (SCRM Private Domain): 皮膚護理週期提醒 (Skincare cycle reminders), 喚醒沉睡用戶提升復購 (Wake up dormant users to increase repurchase)
CRM會員資料底座 (CRM Member Data Foundation)
- 全域消費者資產統一沉澱 (Unified precipitation of all-domain consumer assets)
- 分層與價值判斷 (Segmentation and value judgment)
- 互動數據回流 (Interactive data feedback)
效益 (Benefits):
- 更高效率 (Higher efficiency): 智能協調·運營提效 (Intelligent coordination · operational efficiency improvement)
- 更好體驗 (Better experience): 精準服務·客戶滿意 (Precise service · customer satisfaction)
- 更強業績 (Stronger performance): 數據驅動,增長可期 (Data-driven, growth can be expected)
- 更穩運營 (More stable operations): 標準流程·風險可控 (Standardized processes · controllable risks)
數字化:内外部全場景的AI應用體系 (Digitalization: Internal and External Full-Scenario AI Application System)
- A前臺賦能:AI智美顧問 (A Front-end Empowerment: AI Smart Beauty Consultant)
- 核心功能:皮膚AI診斷、個性化方案生成、智能諮詢服務 (Core functions: AI skin diagnosis, personalized solution generation, intelligent consultation services).
- B中台賦能:AI店務運營師 (B Mid-end Empowerment: AI Store Operations Manager)
- 核心功能:美團/點評運營輔助、會員自動化管理、智慧排班 (Core functions: Meituan/Dianping operation assistance, automated member management, intelligent scheduling).
- C後台賦能:AI經營駕駛艙 (C Back-end Empowerment: AI Operations Cockpit)
- 核心功能:智能選址評估、單店盈利預測、加盟風險分析 (Core functions: Intelligent site selection evaluation, single-store profit forecasting, franchise risk analysis).
- D行業輸出:克麗緹娜美業AI平臺 (D Industry Output: Chlitina Beauty AI Platform)
- 核心功能:API調用、標準SaaS、定制化解決方案 (Core functions: API calls, standard SaaS, customized solutions).
Brand & Awards
品牌力_全球品牌代言人-劉詩詩 (Brand Power_Global Brand Ambassador - Liu Shishi)
- Slogan: 勇敢愛 不等待 (Dare to love, don't wait)
品牌力:獲得國內外獎項肯定 (Brand Power: Recognized with Domestic and International Awards)
- CFS 財經峰會《2026可持續發展典範企業》 (CFS Financial Summit "2026 Sustainable Development Model Enterprise")
- 董事長趙承佑《2026數智化先鋒人物》 (Chairman Zhao Cheng-You "2026 Digital Intelligence Pioneer")
- 2026芭莎藝術美學盛典“最佳品牌獎” (2026 Bazaar Art Aesthetics Ceremony "Best Brand Award")
- 2024-2026亞洲品牌500強 (2024-2026 Asia's Top 500 Brands)
- 品牌強國經濟論壇《2025年度影響力企業》 (Brand Power Nation Economic Forum "2025 Influential Enterprise")
- CEO 趙承佑《2025年創新榜樣人物》 (CEO Zhao Cheng-You "2025 Innovation Role Model")
- 九度蟬聯中國特許連鎖百強「美容美體TOP1」 (Nine consecutive years as China's Top 100 Franchise Chains "Beauty and Body TOP1")
- 2026年生活服務業連鎖企業TOP100公示 (2026 TOP100 Public Announcement)
- 克麗緹娜(中國)貿易有限公司 (Chlitina (China) Trading Co., Ltd.) - 克麗緹娜 (Chlitina) - 651,175 (Revenue in RMB 10k), 3,876 (Stores)
- 2026年生活服務業連鎖企業TOP100公示 (2026 TOP100 Public Announcement)
- GLOBAL BEAUTY & WELLNESS AWARDS (GBWA) - BEST INGREDIENT PREMIUM ACNE FACIAL SKIN PRODUCT - SPECIAL AWARD (英國國際美容健康品牌獎)
- The Green Parent Natural Beauty Awards - SILVER 2021 (英國綠色自然美容大獎)
- World Quality Selections (世界品質評鑑金獎 2024, 世界品質評鑑銀獎 2021) (比利時美味獎章 2024)
- Victoire de la Beauté 2023-2024 - TOP INNOVATION (法國維多利亞美妝大獎)
- ELLE BEAUTY STAR 2020 - ELLE時尚媒體金顏再現青春獎 (ELLE美獎之星)
- BEAUTY GLOBAL AWARDS 2025 - 「英國美妝奧斯卡」童妍眼部精華乳 最佳眼部產品 (UK Beauty Oscar - Youthful Eye Serum, Best Eye Product)
- 御顏粹泌霜 (Royal Radiance Cream)
- 美國達文西國際發明展金牌 (USA Da Vinci International Invention Exhibition Gold Medal) - 2026
- 創新科技: 小鹿羊水外泌技術應用 (Fawn amniotic fluid exosome technology application), 開啟進階保養新可能 (Unlocking new possibilities for advanced skincare)
- 科研落地: 從技術研究配方開發 (From technical research to formula development), 真正走進日常保養 (Truly integrated into daily skincare)
- 國際肯定: 全球16國近300件作品 (Nearly 300 works from 16 countries worldwide), 榮獲金牌肯定 (Awarded Gold Medal recognition)
- 年度粉底液 (Annual Foundation) - RnD 雅樸麗德 (RnD UPLÍDER)